Project Summary
Skincare for men is often ignored, In the age of endless digital advice, young men often find themselves overwhelmed by conflicting skincare tips from influencers and social media.
In this case study, I’ve designed an app to cut through the noise and provide them with personalized, simple skincare guidance.
Project Goal
To create a skincare app exclusively for men that not only recommends products but also educates users about the right skincare routine based on their skin type and lifestyle.
Target Audience
Men aged between 18–25
Platforms Covered
Android
iOS
Website
The Problem
Men often feel lost while choosing skincare products. Most apps in the market are women-centric and lack guidance tailored for men’s skin needs.
Frustration Points
Overwhelming product options
No guidance for beginners
Gender-neutral solutions that don’t cater to men-specific concerns
Business Goals
Build a user-friendly platform tailored for men’s skincare needs
Educate users with guided routines and personalised insights
Increase app engagement through intuitive UX and gamified routines
Boost revenue by promoting relevant product recommendations
Foster long-term brand loyalty by offering value beyond products
