Project Summary

Skincare for men is often ignored. In the age of endless digital advice, young men often find themselves overwhelmed by conflicting skincare tips from influencers and social media.

In this case study, I’ve designed an app to cut through the noise and provide them with personalized, simple skincare guidance.

Project Goal

  • Build a user-friendly platform tailored for men’s skincare needs

  • Educate users with guided routines and personalised insights

  • Increase app engagement through intuitive UX and gamified routines

  • Boost revenue by promoting relevant product recommendations

  • Foster long-term brand loyalty by offering value beyond products

Target Audience

Men aged between 18–25

Platforms Covered

  • Android

  • iOS

  • Website

The Problem

Men often feel lost while choosing skincare products. Most apps in the market are women-centric and lack guidance tailored for men’s skin needs.

Frustration Points

  • Overwhelming product options

  • No guidance for beginners

  • Gender-neutral solutions that don’t cater to men-specific concerns

Business Goals

  • Build a user-friendly platform tailored for men’s skincare needs

  • Educate users with guided routines and personalised insights

  • Increase app engagement through intuitive UX and gamified routines

  • Boost revenue by promoting relevant product recommendations

  • Foster long-term brand loyalty by offering value beyond products

Design System

Color Palette

Typography

Visual Design