Summary:
Project Focus:
My Role:
Tools Used:
The
Atasi Konar, Senior Dietitian and former Lead Clinical Dietitian at Manipal Hospitals, brings a powerful mission: to show people that food can heal or harm, and to make healthier choices simple through a credible digital presence.
Nutriahaar had the expertise, it needed clarity. The goal was a website that communicates value instantly, builds trust, and guides individuals and corporate teams to understand plans and book appointments with zero confusion.
Industry
Healthcare
Platform
Services
UX Design | Website Development
Project Duration
1 Month
Constraints
Limited analytics history, small budget, tight delivery timeline
Business Goals
Nutriahaar needed a website that would:
Clearly communicate expertise and build trust.
Convert more individual and corporate appointments
Explain services in a simple, human way
Support long-term brand credibility
User Goals
Users needed:
A simple way to understand plans
Transparency about what each service includes
A quick path to booking (within 2–3 clicks)
User Problems
Hard to understand nutrition terms quickly
Unsure which plan fits their condition
Booking steps felt unclear or uncertain
Through stakeholder discussions, quick competitor reviews, and informal user conversations, we learned that:
Key Insights
• People trust nutrition experts when information feels human, simple, and clinically credible.
• Users want clarity on outcomes before booking: “What will this plan do for me?”
• Corporate visitors prefer quick scanning, proof points, and structured offerings.
Research Methods
Stakeholder interviews
Competitor analysis
Heuristic evaluation
4 user conversations
Content review
Users immediately saw their category
Services became scannable
Booking became a natural next step
Client Outcomes
12+ individual bookings in the first month
4+ corporate teams contacted for wellness programs
Noticeable clarity improvement on service pages
Stronger trust signals across the site
Improved Experience
Users understood plans faster
Engagement increased on key pages
Booking became simpler and more intuitive
What I Learned About the Domain
People choose nutrition experts based on clarity and empathy, not complexity.
Corporate buyers look for structure, measurable outcomes, and expertise.
Reflections
Good UX doesn’t need complexity, it needs empathy.
Health decisions are emotional; reducing uncertainty builds trust.
Even with limited research budgets, small user insights can drive meaningful impact.
