Summary:
Project Focus:
My Role:
Tools Used:
The
GlossnGlass approached us to design their digital presence to better reflect their reputation as a premium makeup studio and internationally certified academy. While their offline credibility was strong, the website needed a clearer showing of trust, courses, and booking paths for both brides and students.
The challenge was to balance aspiration and accessibility, celebrity-level artistry without overwhelming users, and professional education without intimidating beginners.
Industry
Beauty, Makeup & Education
Platform
Services
UX Design, UI Design, Web Development
Project Duration
2 Months
Constraints
Content-heavy, Multiple audiences, Trust-led decisions
Business Goals
Increase bridal enquiries
Improve course discovery
Strengthen brand authority
User Goals
Trust services quickly
Compare courses easily
Book without friction
User Problems
Hard to judge expertise
Confusion between services
Unclear course outcomes
Research Methods
Stakeholder interviews
Student conversations
Bridal client interviews
Patterns & Behaviors
Brides scan credibility first
Students seek certifications
Users avoid long forms
Client Outcomes
Improved enquiry clarity
Higher engagement time
Increased booking confidence
What I Learned About the Domain
Beauty decisions are emotional first, logical later
Trust outweighs pricing in premium services
Education needs reassurance, not complexity
Visual proof beats long explanations
Separate journeys reduce anxiety
Clear CTAs shorten decision cycles
What My UX Decisions Enabled
Confident bridal bookings
Informed course enrollments
Stronger brand perception
Scalable content structure
